Placed in Este Medical Group's Birmingham clinic, it's a lit display that catches the eye of patients already in for a consultation. If it sparks their interest, they can ask about the Robotic DHI Hair Transplant Hospital during their appointment, or scan the QR code to learn more.
I designed the visual to lead with the robotic arm so the technology reads instantly. I cleaned up the cables and added a warm gold light in the frame, so instead of looking like technical equipment it feels premium and intentional.
Tools: Adobe Photoshop
A lit display rolled out across every Este Medical Group clinic in the UK — Birmingham, London, Manchester, Cheshire, Glasgow, Aberdeen, Bristol, Edinburgh, Leeds and Sheffield. Backlit and placed where clients can see it as they move through the clinic, it introduces the EP Beauty with no pressure to buy, and a QR code points them to epbeauty.com whenever they're ready.
The layout guides the eye down the display. The logo establishes the brand, the product and model bring the range to life, and the call to action closes the composition. A clean, restrained hierarchy keeps the focus on the brand and its premium feel.
Tools: Adobe Photoshop
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📍All UK Branches
A5 booklets placed in every Este Medical Group clinic across the UK. The idea was to make the wait feel like part of the experience rather than dead time. Clients can browse EP Beauty's skincare bestsellers and the new hair series while they wait, and take them home if they want to keep looking.
A5 was a deliberate choice so they fit easily into a bag. Every design in them is my own, treated like an editorial piece so they feel like something clients want to hold onto rather than a leaflet they throw away.
Each product has a QR code that opens its page online, so buying is one scan away whenever the interest hits. Short notes and strong visuals keep them quick to read for anyone with only a couple of minutes. Available across the Este Medical Group clinics in Birmingham, London, Manchester, Cheshire, Glasgow, Aberdeen, Bristol, Edinburgh, Leeds and Sheffield.
Tools: Rhinoceros, Blender, Adobe InDesign
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EPBeauty Skincare Booklet
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EPBeauty Hair Booklet
Product designs for EP Beauty's new Exclusive Series. I designed two directions for the same product line, each with its own bottles and packaging:
Concept 1 — Grey & Gold: warmer and more premium, styled on natural stone.
Concept 2 — Blue & White: fresh and clinical, set on clean white podiums for a dermatological feel.
Both cover the full range: Brightening Foam, Anti-Wrinkle Night Cream and Pigment Control SPF 50+.
Tools: Rhinoceros, Blender, Adobe Photoshop
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New Product Designs
